SitusAMC Acquires Baseline Analytics, LLC

NEW YORK, NY (October 23, 2019) – SitusAMC (“SitusAMC”) has acquired Baseline Analytics, LLC (“Baseline” or “Baseline Reverse”), building upon its already leading industry position in the analytics and valuation of mortgage service right (“MSR”) assets. Baseline’s brand, service and technology offering will be integrated into the SitusAMC brand.

Baseline provides third party pricing and analytics on approximately $38B of underlying mortgage unpaid principal balance on a daily, monthly or quarterly basis adding to the approximate $6T of underlying mortgages and 15 million plus mortgage loans currently being analyzed and priced at SitusAMC.

“The purchase of Baseline further highlights our commitment to providing innovative solutions to our clients,” said SitusAMC CEO Michael Franco. “Baseline, through a combination of leading technologies, services and deep industry expertise, has become the benchmark for reverse mortgage analytics and valuation solutions, and is an excellent addition to our industry leading forward mortgage MSR offering.”

“Baseline’s SureLock,, Endorsement Data, and Loan Vectors technology solutions add to SitusAMC’s broad array of third party licensed software and data solutions, including systems of record for the custodial and warehouse space (MBMS emBTRUST and MBMS ProMerit), conduit management (The Rate Lock System), document management (DocAcuity), and optical character recognition (“Acuity”) systems,” said Chris Consoli, SitusAMC’s Chief Technology Officer.

“SitusAMC was an ideal fit for Baseline given their existing market presence in the MSR space and shared focus in technology innovation,” said Baseline co-founder Dan Ribler. “We are excited to begin the next chapter at SitusAMC as we continue creating and providing differentiated solutions to the industry.”


About SitusAMC

SitusAMC ( SitusAMC is the leading independent provider of advisory, strategic outsourcing, talent and technology solutions to the commercial and residential real estate finance industry. We help our clients realize opportunities in their real estate businesses through industry-leading services and innovative technologies that drive operational efficiency, increase business effectiveness, and improve market agility across the entire lifecycle of their global real estate activity. 

About Baseline Analytics, LLC

Baseline ( is a leading provider of reverse mortgage pricing, analytics, and technology solutions to leading financial institutions throughout the reverse mortgage industry. The Company’s products include valuation models, software, industry data, loan level performance modeling, and hedge advisory.


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