SitusAMC Power Pro: Sean Ewing
Name: Sean Ewing
Title: Vice President, Digital Marketing
Day-to-day: My day-to-day consists of managing all the digital avenues where someone might interact with our brand. That could include the websites in our ecosystem, client email campaigns, landing pages for specific campaigns and the management of all our subsidiary web pages. I work with a great marketing team to make sure that all of our initiatives are aligned with our business goals and brand guidelines.
Client base: I consider everybody I interact with clients in different ways. Internally our business stakeholders are my clients because I want to present what they do in the best and most accurate way. And people who visit the website are my clients, because we want them to find the information they need in the clearest, most direct and appealing way.
Best advice: The best advice I've ever received is to take a breath and take a beat. Our industry is fast paced. We have to be pretty nimble and agile. I take pride in being those things. But there is so much value in taking a moment to look at the bigger picture, thinking things through and mapping out different goals and outcomes. There’s so much value to taking a moment to make sure I have everything I need and am prioritizing my tasks properly. It’s important to figure out the best way to do something, not just the quickest way.
Career highlights: My biggest career success is the big series of upgrades to the state of our website and digital presence. When I came onboard our website was pretty rudimentary, just white text on a black background. The website was only six pages and didn’t really represent the depth and breadth of our offerings. I'm proud of the state of the website and the way we continue to evolve our digital presence.
First job: My first job was working as a cashier at a pharmacy. I liked my coworkers; they were a fun group and we had a lot of laughs. It helped me learn to empathize with people. I learned that everybody has their own goals or journey they are on. Sometimes people come up to the cash register a little hot out of the gate and it's your job to calm them down and de-escalate the situation. And those skills are really helpful! Learning to navigate the abrasive customers with patience and good faith was a valuable skill.
Wish I knew: When I was younger I wish I’d known that nobody has it all figured out. It's okay to learn and to evolve as you go. You are never done growing and changing, at least you shouldn’t be.
Greatest strength: I think my greatest strengths are patience and empathy. You can resolve so many situations if you are willing to take the time and arrive at the right solution and not just the quick one. Extending others as much empathy and grace that you can makes your own life a richer place. Everyone's life is in motion, and you are meeting them there at that moment and don’t know the whole story.It’s best to give people the benefit of the doubt and meet them where they are at.
Downtime: I am a big nerd. I love video games and I play Dungeons and Dragons; I love the creativity and the collaborative storytelling element. I also like to come up with a challenge every year, by trying to learn something new -- a new skill that gets me out of my comfort zone. In recent years I’ve run my first 5K, and I learned to swim. It is surprisingly scary as an adult. I’ve always had a healthy fear of the water so it was working against my nature. Now I’m learning to sail!
Recent read: I recently finished Sea of Tranquility by Emily St John Mandel. It is ostensibly science fiction but so much of the book is about human experience through history and how people really are similar in the past, the present and likely in the future. The things we want and the things that scare us are similar throughout history. These themes are universal.
Most courageous act: The most courageous thing I’ve ever done is giving up alcohol. Drinking alcohol is a given in a lot of adult and professional interactions. So going against the grain was tough but it has made me a happier, healthier person and more of the person I want to be. I haven’t had a drink in close to nine years now. It's just been great: my life is so much more vibrant and fun, and now I feel more present and involved, and more of the person I want to be.